Cognisentum — Brand Guidelines

01 · THE MARK

The Census

Sixteen positions in a perfect 4×4 grid — every viewer counted, every trial logged — and one of them gold: the one whose seeing survives the count. No funnel, no mysticism. The mark states the platform's entire promise as a fact of arrangement: among the many, the one exists, and will be found.

Primary · ivory + aurum on umbra

Light ground · gold dot persists

Cognisentum

Horizontal lockup

The grid is law. The Census is ALWAYS 4×4 — sixteen positions, equal spacing, no exceptions at any size or in any medium. There is no 3×3 reduction, no 5×5 extension. Sixteen is the count.

The canonical seat. The gold dot occupies column 3, row 2 — upper right of center, never the exact center (the found one is among the crowd, not enthroned above it) and never a corner or edge midpoint (too decorative). In static brand use this position never moves.

Proportions. Ivory dots at 40% opacity, radius = 1 unit. The gold dot, radius ≈ 2.3 units, 100% opacity, replaces its ivory dot entirely — never both. Clear space around the mark equals one full grid cell on all sides.

The living exception. Inside the product only, the gold dot may occupy any seat — it marks live state (a resolving market, a promoted viewer). Marketing, print, and the app icon always use the canonical seat.

120 px

64 px

32 px

16 px · favicon — dot radii scale up as size drops

02 · COLOR

Gold on Night

The palette is the viewing room: deep night grounds, one solar signal, inscription ivory. The mark's own logic governs everything: many quiet ivories, one gold — per surface, per screen, per document.

60%

Umbra

#0E1220

Primary ground. All brand surfaces begin here.

20%

Slate

#1B2233

Panels, cards, elevation. One step above night.

12%

Ivory

#EFE9DA

Inscription text; the counted many. Usually at 40–55% opacity, full strength for reading text.

Aurum

#C8A24B

The found one. Mark's gold seat, motto, target codes, the single primary action. One gold element per surface — scarcity is the meaning.

Ash

#8A90A0

Secondary text, captions, quiet metadata.

Verum · #5E8C6A

Product-only. The resolved outcome, confirmed hits, feedback reveal. Muted by design — resolution is calm, not celebration.

Obscura · #8C5E6A

Product-only. The unresolved or veiled path, misses, passes. A pass is a valid instrument reading, never a loud failure.

02B · LIGHT GROUND

Ink on Ivory

Product surfaces follow the visitor's system preference by default; an explicit toggle persists their choice. The same logic governs both grounds — many quiet tones, one gold signal — but on Ivory, Aurum steps back from text and becomes purely a mark.

Ivory

#EFE9DA

Primary ground, light mode — the same value as Inscription Ivory on Night; the two grounds trade places.

Parchment

#F6F2E7

Panels, cards, elevation — one step above Ivory.

Line

#D9D1BC

Hairline dividers, borders.

text

Ink

#0E1220

Primary reading text. 15.4:1 on Ivory.

Quiet

#7A7462

Secondary text, captions. 3.9:1 — captions only.

Aurum

#C8A24B

Decorative / marks / earn-line only. Never carries text on light ground.

text

Aurum Ink

#7A5E1C

Text-safe gold — links, target codes, scores, rating figures. 5.0:1 on Ivory.

Verum Ink

#467052

Confirmed hits, favorable resolution. 4.7:1 on Ivory.

Obscura Ink

#6E4450

Veiled or missed outcomes. 6.7:1 on Ivory.

Raw Aurum never carries text on light ground — Aurum Ink #7A5E1C does. The gold dot persists on Ivory exactly as on Night; one-gold-element-per-surface is unchanged. Gold on Night remains the brand's primary expression.

Measured contrast on Ivory — Ink 15.4:1 · Aurum Ink 5.0:1 · Quiet 3.9:1 (captions only) · Verum Ink 4.7:1 · Obscura Ink 6.7:1

03 · TYPOGRAPHY

Inscription · Instrument · Record

Three voices: Roman capitals for what is permanent, a plain grotesque for what is explained, a monospace for what is measured.

Display
Marcellus
caps · tracked +14%

Sixteen Counted. One Found.

Headlines, tier names, mottos. Always uppercase, always tracked. Never below 18 px.

Body
IBM Plex Sans
300 / 400 / 500

Describe the image you will be shown after resolution. Report texture, temperature, and form. Name nothing.

Interface copy, instructions, articles. Light weight on dark grounds; regular on light.

Record
IBM Plex Mono
400 / 500

TGT 4827-B · SESSION 0142 · SCORE 71/100 · SEAT 07/16

Target codes, scores, timestamps, ledger entries. The mono voice is the audit trail — anything in it must be true.

The target-code eyebrow — TGT NN · LABEL — remains the house structural device. New to V2: grid positions are addressed as seats, SEAT 07/16, tying interface language to the mark itself.

04 · VOICE

The Examiner, Not the Mystic

Cognisentum speaks like a proving institution: precise, calm, respectful of the viewer's skill, and ruthless about evidence. The mysticism lives in the viewer; the brand holds the count.

Precise

Numbers over adjectives. State thresholds, counts, and windows plainly.

"Promotion to Probatus requires 40 scored trials. You have 31."

Respectful of the craft

Use the discipline's real vocabulary — session, target, signal, overlay — correctly and without irony.

"Set analytical overlay aside. Return to raw impressions."

Calm about outcomes

Hits are logged, not celebrated. Misses are data, not shame. A pass is a professional judgment.

"Session 0142 did not meet the combined quality bar. It will not affect your rating."

Honest about the deal

Qualification depends on description quality and verified predictive performance over many trials. Say so, everywhere, plainly.

"Most participants will not reach paid tiers. The ones who do will have proven it."

The Proving Ground for Human Foresight

Sixteen Counted. One Found.mark-adjacent contexts · launch campaign

Knowing, Beforeapp store / icon contexts

Ante Factummotto · wordmark lockups · the seal

05 · THE ORDER

Novitius · Probatus · Electus

The 4×4 never changes — what changes is the state of the viewer's seat. Every badge is the same sixteen positions; rank lives entirely in the gold.

Novitius

The seat reserved

Unpaid qualifying trials. The gold seat is drawn as an empty ring — the place exists, and is not yet earned. Public accuracy rating from the first session.

Probatus

The seat taken

Paid per accepted session. The seat fills solid gold — proven, seated, counted among the sixteen as the one. Held by sustained verified performance.

Electus

The seat crowned

Top-rate compensation, profit participation. The gold seat gains a fine ring — the corona. Titles decay: the crown is held only while the seeing holds.

06 · APPLICATIONS

The System in Use

App icon · canonical seat, umbra gradient

Social avatar · umbra census on gold, seat solid

TGT 7311-D · SEAT 07/16

Session in Progress

PROMPT 4 OF 7 · TEXTURES & SURFACES · 05:48

Product surface · session screen

M. Ionescu

Electus · Seat 07

COGNISENTUM · ANTE FACTUM · COGNISENTUM.COM

Credential card · Electus corona

Always

4×4. Sixteen seats. Every size, every medium, no reductions and no extensions — the count is the brand.
One gold dot per Census, at the canonical seat (col 3, row 2) in all static brand use.
Scale dot radii up as the mark scales down (see the 16 px spec) so the grid survives the favicon.
Address grid positions as seats (SEAT 07/16) in the mono voice; the interface and the mark speak one language.
One gold element per surface beyond the mark itself — scarcity is the meaning of Aurum.

Never

No 3×3, 5×5, or partial grids. No scattering, no randomizing dot positions in brand contexts.
No second gold dot, anywhere, ever — two found ones is no found one.
No gold dot at dead center or in corners; the found one is among the crowd, not enthroned or exiled.
No connecting lines, orbits, funnels, or containers around the Census — the arrangement alone is the mark.
No purple-nebula mysticism, crystal imagery, or third-eye clichés; no earnings guarantees or unverified accuracy claims.

07 · DOWNLOADS

The Kit

Every file below renders straight from the geometry and palette fixed on this page — same sixteen positions, same canonical seat, same three colors. Pick the platform, download, upload. Nothing here needs redrawing.

Profile pictures